DREAM WITH YOUR EYES OPEN BOOK PDF

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Editorial Reviews. Review. I am happy to learn that Shri Ronnie Screwvala has written a book on the theme of entrepreneurship: Dream With Your Eyes Open. Tag: pdf of dream with your eyes open. Handcrafted book summary of Dream with your Eyes Open. [row] [column lg=”3″ md=”3″ sm=”12″. Dream with Your Eyes Open book. Read 86 reviews from the world's largest community for readers. In Dream With Your Eyes Open, first-generation entreprene.


Dream With Your Eyes Open Book Pdf

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Download the Book:Dream With Your Eyes Open: An Entrepreneurial Journey PDF For Free, Preface: In Dream With Your Eyes Open, first-generation. ABOUT THIS BOOK. In Dream With Your Eyes Open, first-generation entrepreneur and UTV-founder Ronnie Screwvala details his vast experiences and the. chancromaslodis.ga? chancromaslodis.ga: chancromaslodis.ga,Epub, chancromaslodis.ga chancromaslodis.ga chancromaslodis.ga. Book.

Morrison, the makers of Nivea cream. As fate would have it, my dad was in London the same time I was. He invited me to tag along for the Addis hair and toothbrush factory tour.

The units were of drab grey metal, two metres high and a metre wide. Not imposing, but solid and built to last. I asked our host, who had just arrived, when the machines would be installed. He looked at me as though I had gone mad. What looked like new machines to me had actually been cranking out millions of toothbrushes for two or three years In the UK, machines were considered old before they had even been broken in; back home, they would be cutting-edge technology.

Right then, I knew I had to make him an offer. Everyone in the room looked at me sceptically. In their eyes I was a something kid. This was the insight that Hungama leveraged on. Innovative content like Emotional Atyachaar helped Bindaas reach a phenomenal level of popularity.

The key to understanding untapped markets lies in the following: Who are my target consumers? Are they spenders or savers? What and how are they going to consume over the next 5 years? How do they commute and communicate? How are they going to keep up with technology? What will their daily lives look like?

Scale I believe that starting a business, building it and scaling the business are three different mindsets with their own DNA. You can be good at any of the three or possibly, in all three. I am fascinated by scale in business.

Scale is the inflection point of a business. The business owner needs to be wary of the comfort of being a big fish in a small pond. For me scale and strategy are linked. But scale needs differentiation. Unless your idea is differentiated from others in the market, you will normally not be able to scale. Earlier in my entrepreneurial journey, I had set up a cable TV business in early s.

Cable TV was a new concept then and I needed to build scale. It took me over demos and more than door to door visits before we got our first cable TV connection sold.

Reading is Dreaming With Our Eyes Open

This was clearly not going to scale up. So we started targeting hotels to sell our connections. A couple of hotel chains would give us access to at least 10, paying rooms, which in turn, would force other hotel chains to offer cable TV as a standard feature as well.

The guests staying at these hotels would get to experience cable TV and might go back and plan to install cable TV in their homes as well. To compensate the hotels for their additional costs in installing the cable system, we offered an advertising channel that allowed the hotels to cross promote their other services to the guests.

Within nine months of our first connection, we expanded rapidly and tripled our business by the next year.

Failure Failure always helps. Insulating yourself against failure does not guarantee success. For UTV, console games turned out to be a failure. The only console game titles that were doing well were the sequels of the earlier popular titles, bought primarily by their earlier fans.

We naively thought that our creative teams would be able to get us popular titles by sheer creativity. Survival plan is not necessarily a Plan B but a recalibration indicator. Possibly what is known as pivoting the business these days? Trucks are trends that are headed the wrong way-your way for a head-on collision.

An entrepreneur needs to be able to distinguish when his trend is morphing into a truck. Gauging the future requires an ability to analyse the past while, at the same time, make sense of the present. This balancing needs to be coupled with spending time with your customers as well as understanding various trends building up around you. In fact, UTV has a core trendsetting team. I do not believe in luck but I do believe in being in the right place at the right time.

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But how are they different? They mean the same. I believe being in the right place at the right time requires planning, a high level of preparedness and a positive and evolving mindset. Luck, by its definition, does not require any of these. Inequality for me is an opportunity. Find a starting point and begin! Lack of funding is only an excuse. A couple of decades back entrepreneurs did not build business to exit within three years.

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Dream with Your Eyes Open: An Entrepreneurial Journey by Ronnie Screwvala. In Dream With Your Eyes Open, first-generation entrepreneur and UTV-founder Ronnie Screwvala details his vast experiences and the myriad lessons learnt from more than two decades of building some successful and some not-so-successful businesses, bringing clarity to a quickly changing business landscape and making an impassioned case for the role of entrepreneurship in In In Dream With Your Eyes Open, first-generation entrepreneur and UTV-founder Ronnie Screwvala details his vast experiences and the myriad lessons learnt from more than two decades of building some successful and some not-so-successful businesses, bringing clarity to a quickly changing business landscape and making an impassioned case for the role of entrepreneurship in India's future.

If you think your parents or family would freak out if you dared to suggest ditching your safe haven—your professional job—to pursue your dreams of owning your own business, relax. Better yet, share this book with them. This book hopes to demystify failure, inspire success, raise ambitions and help you think big. Dream With Your Eyes Open shares failures and triumphs, thoughts and anecdotes in a simple narrative that could help you gain better insights into entrepreneurship and give you a fighting chance when it comes to realizing your dreams in a David-versus-Goliath world.

Just dream your own dream—and when you do, dream with your eyes open. Get A Copy. Hardcover , pages. More Details Original Title.

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Community Reviews. Showing Rating details. Sort order. Apr 08, Priya Florence rated it it was amazing. I recall seeing the ads for The Wiz, a production of his theatre company, Lazer Productions, in the newspapers of that time. I laughed out loud when he described a cobra scene that just went on and on in the first flop movie he produced. I felt for him when he wrote about his failure in college and what he learned from it.

I could totally empathise with his distaste at the intrusion of mobile phones in personal communications, this being one of my own pet peeves.

I think if more companies begin to adopt this practice, it will greatly improve the quality of our personal communications. It might be a good rule to enforce at the dinner table too.

In Dream With Your Eyes Open, Screwvala takes us on a tour of his motivations, challenges, victories, failures and missed opportunities — from starting out as a manufacturer of toothbrushes, to becoming a content provider for Zee TV, to his innings as an international movie producer.

Though not chronologically, he weaves in tales of his disruptive approach to the media industry, like producing the daily soap, Shanti, and going on to start Hungama TV with its hugely popular shows, Doraemon and my personal favourite Shin-Chan.

Many entrepreneurs will enjoy reading the inside story of the takeover of Hungama TV and UTV by Disney followed by his exit from the media industry.

I was especially struck by his account of the exhaustive legwork he undertook to build his cable company, even going on door-to-door sales calls himself.

It made me appreciate, even more, his determination to do whatever it takes to understand his customer and provide value to them.

He explains why success has more to do with preparation than luck and offers invaluable tips on learning to grow and scale a business — a section I found especially useful to me.

View 1 comment. Sep 01, Anil Swarup rated it liked it. This sums up the essence of the book. What to say and how to say is the key to success, Coming from a successful entrepreneur, one would totally agree with what he says. The ease with which the author managed to "plan for failure" and "embrace d failure" and yet succeeded is a les "Charm for me is the ability to persuade with your tone, your willingness to be inclusive in your engagement with every one in the room or on the call, and your knack for being clear and articulate with your message".

The ease with which the author managed to "plan for failure" and "embrace d failure" and yet succeeded is a lesson for all. Sep 13, Tripti Saini rated it really liked it. One thing I would like to mention here is the way Mr. I appreciate the way he gives credit to his team. He has written a very nice book which lets one have a instance of the path of entrepreneurship.

Feels like attending two days workshop - great opening lines for each topic and accurate summary at the end. On this journey, in his early twenties he went to UK for better study of front-of-television anchoring when his father was M. But do we need a book for that?

Nov 01, Praveena D. Book is complete journey of Ronnie who is first generation entrepreneur. In every industry he started, he was an outsider but still managed success.

Personally, I had expected lot of anecdotes from Ronnie's journey but Ronnie gave lot of gyan which I feel unnecessary. And also, I expected missed opportunities like gangs of wasseypur etc. I always read books by guys who done it and wrote about it instead of those university professor type who study industry and come up with their own conclusions. I could have skipped this one.

May 25, Mohd Adnan rated it really liked it Shelves: A must read book if you want to start your own business.

Dream with Your Eyes Open: An Entrepreneurial Journey

Ronnie Screwvala has been a household name for parsis from Balaram street. Sharp, Suave, Savvy, athletic, married a parsi to boot ; his story inspires, guides and continues to trail-blaze even after the ink dried on his contract with Disney. But if you are looking for Lee Iacocca or Malcolm Gladwell kinda inspiration, this is not it.To ask other readers questions about Dream with Your Eyes Open , please sign up. The units were of drab grey metal, two metres high and a metre wide.

Still, they politely agreed to let me inspect the machines. Importing the machines and getting another decade or more of production out of them in India made perfect economic sense to me. They are the unconscious and untapped reservoir of ambition, hope, and potential within us asking to be released into this world. I give this book 3. It really gives you helpful lessons that we can imply daily in our lives.

Dec 21, Pratik rated it really liked it.

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